Building a Brand on Social Media

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

• Define terms related to social media Communicate effectively over social media and identify what platforms fit your brand
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy branding